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Creative Control

How social media companies should think about paid subscriptions

08 Dec 2022

Description

You might have noticed that more and more social media platforms are offering paid versions of their services, like Twitter Blue, Snapchat Plus, and Discord Nitro. But what you may not have noticed is that this is nothing new. Social media platforms in China have had a huge head start in getting users to not only pay for features, but in creating features that truly are innovative. In this episode, Connie Chan, general partner at the VC firm Andreessen Horowitz, analyzes what Western companies should be learning from their successes.

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