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Creative Control

This company is investing $1 billion in your favorite YouTube creators

17 Mar 2022

Description

Spotter buys YouTubers’s back catalogs in exchange for capital to grow their businesses—and the company recently announced plans to invest $1 billion in creators. CEO Aaron DeBevoise explains who’s getting a cut, the possibility of expanding to TikTok, and how changes to YouTube could impact Spotter.

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