14. Brewdog Beer and Founder Authenticity

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. CREATIVE DISTILLATION Jeff York | Associate Professor | Research Director
[email protected] Brad Werner | Instructor | Teaching Director
[email protected] Deming Center for Entrepreneurship | CU Leeds School of Business
303.492.9018 | [email protected] —
On Episode 14 of Creative Distillation, Brad and Jeff talk about the UK's BrewDog Beer with Isobel O'Neil, Associate Professor at the University of Nottingham (UK), then discuss her paper, "The evolution of founder identity as an authenticity work process," co-authored with Deniz Ucbasaran and our very own Jeffery York. https://doi.org/10.1016/j.jbusvent.2020.106031 - An Analog Digital Arts Production
Produced, recorded and edited by Joel Davis "AcidJazz" by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/

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