24. Sanitas Brewing and Autonomy Over Choosing Teams and Ideas

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. CREATIVE DISTILLATION Jeff York | Associate Professor | Research Director
[email protected] Brad Werner | Instructor | Teaching Director
[email protected] Deming Center for Entrepreneurship | CU Leeds School of Business
303.492.9018 | [email protected] — EPISODE 24 Sanitas Brewing and Autonomy Over Choosing Teams and Ideas 
On Episode 24, the Creative Distillation crew stops by Sanitas Brewing in Boulder for a wide-ranging and fun conversation with brewery co-founder Michael Memsic. In addition to landing on the perfect number of sample beers (four) to accompany an episode of Creative Distillation, they get into the Sanitas' approach to creating their lineup of "beer-flavored" beer, the challenges to the business posed by Covid (not to mention the 2013 Boulder flood), and Jeff shows off his knowledge of beer history and brewing technique, particularly with regard to sours. Brad and Jeff then launch into this episode's paper: "Organizing Entrepreneurial Teams: A Field Experiment on Autonomy over Choosing Teams and Ideas." The research looks into whether giving startups autonomy over their team or their ideas -- but not both -- vs. giving them complete autonomy leads to better outcomes. The results may surprise you (they surprised Brad). The conversation weighs the dangers of overconfidence and echo chambers against the benefits of creating a company culture that questions every decision they make, the unique efficacy of "startup studios" and how knowledge plus passion equate to a higher likelihood of success. The paper is authored by Viktoria Boss (TUHH Institute of Entrepreneurship), Linus Dahlander (ESMT Berlin), Christoph Ihl (Hamburg University of Technology) and Rajshri Jayaraman (University of Toronto). Read the paper: https://pubsonline.informs.org/doi/pdf/10.1287/orsc.2021.1520 Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected]. Thanks for listening. - An Analog Digital Arts Production for the Deming Center for Entrepreneurship
Produced, recorded and edited by Joel Davis "AcidJazz" by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/

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