90: Nels Wroe, Founder, Dry Land Distillers

In what’s quickly becoming an annual holiday tradition at Creative Distillation, we return to one of our favorite research locations: Dry Land Distillers in Longmont, Colorado. It’s our third on-location recording (plus one on Zoom during Covid), making Dry Land our most-visited venue, and puts its founder, Nels Wroe, in contention for most frequent Creative Distillation guest. Further adding to the holiday vibes, we’re joined by another favorite fall guest, CU’s Ethan Poskanzer. As he guides us through three of Dry Land’s featured offerings, Nels catches us up on the state of the Front Range hospitality scene. The takeaway is that local businesses are what makes our community a community, times are tough for them, and it’s incumbent upon us to support them, especially during the holiday season. We get a chance to try a contender from Dry Land’s annual Nog Off, and then Jeff breaks out his own bottle of homemade eggnog with a tiki twist. One was distinctly better than the other, but Jeff’s was quite good too. All of that, plus some final thoughts for 2025 and holiday wishes, and Jeff reminds us of some of the ghosts of podcasts past. Enjoy and cheers! — This episode of Creative Distillation was recorded at Dry Land Distillers in Longmont, Colorado. Follow them on Instagram @drylanddistillers, and get more info at drylanddistillers.com After the holidays, we’ll return to Dry Land for a fuller conversation around Ethan’s latest research on truth and moral flexibility in American politics. Until then, Happy Holidays and New Year from all of us at Creative Distillation. We hope you enjoy listening to this podcast as much as we enjoy making it. Thanks, as always, for tuning in. -- Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected]. Thanks for listening. -
An Analog Digital Arts Production for the Deming Center for Entrepreneurship
Produced, recorded and edited by Joel Davis "Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs ___ CREATIVE DISTILLATION University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. Jeff York | Associate Professor | Research Director
[email protected] Brad Werner | Instructor | Teaching Director
[email protected] Deming Center for Entrepreneurship | CU Leeds School of Business
303.492.9018 | [email protected]

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