Florian Rustler – Creativity + Organizational Design

Our 29th episode of the Creative Flow: Thinkers and Change Agents Podcast Series features Florian Rustler, the founder of creaffective Europe and Asia, who works as a consultant to help organizations worldwide to strengthen agility, innovation, and effective collaboration. He is based in Munich, Germany, and has an MS from the International Center for Studies in Creativity at SUNY, Buffalo State. Florian describes how he became interested in creativity through mind mapping, which triggered a journey ten years later to study for his Master's Degree in Buffalo, NY. He shares several examples of his work to support companies in Europe and Asia to be more creative and innovative. One success story involved helping engineers achieve a breakthrough by using the analogy of baking a cake to solve a plating problem on a jet engine. As part of his work with organizations, Florian discovered that he needed to broaden his scope to include collaborating effectively at scale. He now works with customers to find alternatives to traditional organizational design hierarchies to allow for distributed decision-making and agility in “an open, complex, and dynamic world.” Don’t miss this discussion of the global future of creativity and how a cup of tea factors into Florian’s Creative Flow. Find our podcast today on all of your favorite platforms.

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