Designing Therapeutic Content in Digital Mental Health (with Danielle Kosecki, from AbleTo)

How do you create digital content that truly supports mental health—not just talks about it?In this episode of Creative Health Tech, we talk to Danielle Kosecki, Senior Director of Content Design at AbleTo, a leader in virtual mental health care. Danielle shares how her team blends journalism, UX writing, and clinical collaboration to design experiences that are accessible, empathetic, and evidence-based. On this conversation we cover:- What “evidence-based content” really means in digital health- How to align UX writing with clinical and marketing teams- Creating content at a 4th-grade reading level (and why it matters)- The role of therapists in content creation- Content governance in regulated healthcare environments- The future of content design with tools like Figma + CMS + AIWhether you're a health tech marketer, content strategist, or product designer, this episode is full of actionable insights on how to build therapeutic, trustworthy, and user-centered content in mental health tech.Want to keep the conversation going? Feel free to reach out to Danielle⁠⁠⁠, ⁠⁠⁠Felippe⁠⁠⁠ and ⁠⁠⁠Raff⁠⁠⁠ on LinkedIn. And to learn more about ⁠⁠AbleTo⁠ and the work they’ve been doing in mental health care, check their website.Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠[email protected]

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