India Food Brands: Winning Recipes & Consumer Behavior

RedSeer reports from January 2025 and February 2024 analyze the Indian food services market, highlighting its growth drivers and evolution. The market is experiencing increasing organization, fueled by online food delivery and organized dine-in options. Consumer behavior is shifting towards eating out more frequently, driven by convenience, variety, and socializing, particularly among young consumers in metro and Tier-1 cities.  Companies are expanding to capitalize on this, but scaling beyond a certain revenue point requires expanding across multiple cities due to regional culinary diversity. House of Brands (HoBs), companies owning multiple brands, are emerging as a successful model for achieving scale and operational efficiency by catering to broader tastes and meal preferences. Cloud kitchens further enhance this efficiency.

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