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Creative Trends

Influencer Marketing : Micro-Influencers Reign Supreme

23 Nov 2024

Description

This podcast analyzes the return on investment (ROI) of influencer marketing, revealing that micro and mid-size influencers (with 1,000 to 500,000 followers) generally yield significantly higher ROI than macro-influencers or celebrities. The higher ROI is attributed to increased authenticity, cost-effectiveness, and content flexibility.

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