Products That Grow: A New Design Paradigm

The podcast advocates for a shift from planned obsolescence to "products that grow" (PTGs). It argues that planned obsolescence, while historically lucrative, is environmentally damaging and detrimental to customer relationships. The authors introduce PTGs as adaptable products that evolve with user needs, using Adobe's Project Primrose—an electronically adaptive dress—as a prime example. They outline key principles for PTG development, including expandable vision, cross-functional collaboration, and sustainable value creation. Finally, the text suggests metrics for measuring PTG success and provides examples of PTGs in the clothing industry.

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