The Matthew Effect on Post-Twitter Social Networks

This podcast from Joan Westenberg's post analyzes the "Matthew Effect" in post-Twitter social networks, particularly Bluesky. The author argues that starter packs, which recommend established Twitter users to new users, perpetuate existing inequalities by prioritizing already influential voices. This system makes it difficult for new creators to gain traction, regardless of their talent. Westenberg suggests potential solutions like featuring new creators and boosting high-quality content from accounts with fewer followers. However, she acknowledges that these solutions may be difficult to implement without risking platform growth, suggesting an inherent conflict between platform success and a level playing field. 

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