EP204: How to Elevate Your Brand with Packaging

Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers open their purchase, they want it to be fun – to feel good. New designers sometimes think of packing as an added expense… just another thing they have to spend money on. But actually, packing is an investment in growing your business. It's an opportunity to elevate your brand – and stand out against the competition. And there’s a lot that goes into great packaging… You need to be considering… Your customer and what aesthetic they’re attracted to… The sustainability of the materials you’re using… What colors are trending this year… Customers are more and more aware these days of fashion trends. And a brand with really unique packaging STANDS OUT. It's a way to be remembered and noticed. It raises brand awareness along with elevating your product… This week I got to chat with Barbara Whitney from Packaging Specialties about what designers need to know to create great packaging… and how to use it to stand out against the competition. Barbara is also giving away a really amazing deal on materials in this episode! Listen to episode #204 of Thrive by Design to get your all-access pass to How to Elevate Your Brand with Packaging with Barbara Whitney

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