Managing Brands and Driving Innovation in a Creative Industry: An Interview with Simran G. Jaiswal | Creativity Boosters Episode 14

Welcome back Boosters! We are graced with Simran Jaiswal's presence and insights in today's episode. Our 4-part series on the Creative Problem Solving Journey has had us journey across many treacherous waters, but we've found safe path in the seas of Problem Clarification, Ideation, Maturation and lastly Implementation. These methods and frameworks, however, are established for people who find themselves traversing the hallways of corporate life. Our curiosity naturally knows no limits, so we had to reach out to Simran Jaiswal who is brand manager, label head and leading creative efforts for many artists and brands interacting with Universal Music Group in India. Simran is at the intersection of creative and corporate life and she helps us shine a light on how creativity and innovation looks like in that context. Tune in and let's boost your creativity together! Time stamp (00:00) Intro (02:55) Creativity as a 6th Sense (03:45) The Role of Mood in Creativity (05:10) Creating a Jolly Mood for Creativity (07:42) Using Dreaming as A Creative Tool (08:30) Influence of Artistic Heritage On Business and Creativity (09:40) Becoming a Marketer and The Role of Creativity (10:55) Creativity in Marketing and Design (12:25) The Importance of Authenticity in Branding (14:18) Collaboration in Marketing Projects (18:40) Balancing Creativity and Deadlines (20:00) Debunking Myths in Branding Strategy (21:50) The Constant Process of Brand Strategy (22:40) Creating Content the Converts in 3-5 Seconds (25:20) Brands Collaborating with Artists (27:35) Gen Z Are Ruining Movies (29:00) Thumb-Sized Buttons: Using Insights to Modify Creative Products (31:45) Finding Inspiration and Creativity In a Cup of Coffee (34:35) Creating a Creative Process (36:55) Challenges in Idea Execution (39:53) The Role of AI in Creativity (42:40) Trends and Developments in Brand Strategy (45:45) Minimalism as a Brand's Cornerstone (47:55) The Shape Circle as an Innovative Solution (50:25) Convincing Others of Your Creative Vision

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