What you can learn from Amazon's PRFAQ innovation method: Interview with Marcelo Calbucci | Creativity Boosters Episode 22

Dive into the magic of true corporate intrepreneurship combined with actual true entrepreneurial key takeaways. Marcelo Calbucci is one of a kind when it comes to experience within the realm of these topics with a list of multiple start-ups and patents in his name. In this episode, the talk about what working in Microsoft and Amazon can tell you about how to innovate and more specifically, we dive into the backbone of Amazon's innovation method - The PRFAQ method, which is a proven technique to ignite ideas for new business models and products. Links: The book behind the method: https://www.theprfaq.com

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