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Creativity Research Audio Journal (CRAJ)

Ep.100. (edited) Why Did the Study of Creativity Take So Long to Emerge?

15 Apr 2025

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"Creativity" by J.P. Guilford (1950)SummaryThis document, the 1950 presidential address to the American Psychological Association by J. P. Guilford, highlights the significant neglect of creativity as a research topic within psychology at the time. Guilford argues against the prevailing notion that creativity is simply a facet of intelligence, proposing instead that it comprises a unique constellation of primary mental abilities. His address outlines a research programme based on factor analysis to identify and measure these distinct creative abilities, ultimately aiming to improve their identification and development in individuals.

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