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Creativity Research Audio Journal (CRAJ)

Ep.127. How Do We Measure the Seeds of Creative Potential?

16 May 2025

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"Creative Potential and its Measurement" by Todd Lubart; Franck ZenasniSummaryThis source delves into the concept of creative potential and its measurement, distinguishing it from talent by defining it as a latent capacity. It explores two main approaches to assessment: the production-based method, which evaluates creative output on specific tasks using tools like EPoC for children and adolescents, and the components (resource-based) approach, which measures the underlying cognitive and conative factors that contribute to creativity in adults via the Creative Profiler. Ultimately, the article suggests that understanding an individual's creative profile can inform talent development through targeted training programs aimed at strengthening specific cognitive and conative resources.

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