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Creativity Research Audio Journal (CRAJ)

Ep.93. Can Focused Minds Be More Creative?

03 Apr 2025

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"Working Memory Benefits Creative Insight, Musical Improvisation, and Original Ideation Through Maintained Task-Focused Attention" by Carsten K. W. De Dreu, Bernard A. Nijstad, Matthijs Baas, Inge Wolsink, and Marieke RoskesSummaryThis academic article investigates the relationship between working memory capacity (WMC) and creativity, specifically examining whether having a greater capacity to hold and manipulate information in mind benefits the generation of novel and appropriate ideas. The authors present four studies exploring this link across different creative tasks, including insight problems, musical improvisation, and original ideation. Their findings suggest that WMC positively influences creativity not just in terms of the quantity of ideas produced, but also their originality and novelty. Importantly, the research indicates that this benefit arises because higher WMC enables sustained, focused attention and persistence on the task, rather than simply enhancing cognitive flexibility.

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