Meet The Marketing Genius Behind Alex Hormozi | Tobias Allen

Get Tobias' YouTube playbook with my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbATobias Allen is the former director of marketing at Acquisition.com, working alongside Alex and Leila Hormozi to generate millions in revenue, engineer sold-out events, and drive growth across one of the world’s fastest-scaling business portfolios. In this episode, he unpacks the seven timeless principles every entrepreneur and marketer should master to grow leads, close sales, and scale profitably.If you want to sharpen your marketing strategy, craft offers that convert, and understand how top operators like the Hormozis build empires — this episode is a must-listen.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/Follow Callum on socials:Instagram - https://www.instagram.com/thecallummc/TikTok - https://www.tiktok.com/@heycallumX - https://x.com/McdonnellCallum/LinkedIn - https://www.linkedin.com/in/callummcdonnell/Produced by 7xContent – make your own Podcast with us:https://www.7xcontent.com/Follow Tobias on socials:LinkedIn - https://www.linkedin.com/in/tobias-allen/Timestamps:00:00 – Introduction01:10 – Tobias’ journey: sales to Hormozi’s team05:50 – Elevators & cake: how to capture attention10:12 – The MAN formula: targeting buyers who convert13:30 – Crafting offers: building bridges that sell18:00 – Going for the bullseye: messaging that resonates27:00 – Salesmanship in print: making funnels actually sell33:00 – Avoiding vanity metrics: the “elephant in the room” test44:45 – Scaling without sacrificing margin or sanity50:00 – Tobias’ lessons from working directly with Alex & Leila Hormozi55:00 – Tobias’ top books and final takeaways

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