Creator Playbooks
Episodes
Meet The Man Behind The Sidemen's $100M Empire
10 Dec 2025
Contributed by Lukas
Get a breakdown of Jordan’s content engineering frameworks in my free newsletter: https://bit.ly/4pLrw4dApply to work with me: https://bit.ly/3MsFlW...
Content Isn't Hard. It's Misunderstood.
19 Nov 2025
Contributed by Lukas
Get a breakdown of my content systems in my free newsletter: https://bit.ly/3LJKSreApply to work with me:https://bit.ly/4o4iD3MI've spent the last...
How To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | Seedlip
29 Oct 2025
Contributed by Lukas
Get a breakdown of Ben’s brand-building frameworks in my free newsletter: https://bit.ly/4noPRukApply to work with me:https://bit.ly/4oDmAgxBen Bran...
Meet The Marketing Genius Behind Alex Hormozi And GaryVee | Caleb Ralston
15 Oct 2025
Contributed by Lukas
Get a breakdown of Caleb’s frameworks in my free newsletter: https://bit.ly/4nWMw78Apply to work with me:https://bit.ly/4qfKpwOCaleb Ralston is the ...
Meet The Marketing Genius Behind PerfectTed | $200M Brand Masterclass | Marisa Poster
08 Oct 2025
Contributed by Lukas
Get a breakdown of Marisa’s brand-building frameworks in my free newsletter: https://bit.ly/4mL8kRKApply to work with me:https://bit.ly/42PymMoMaris...
The YouTube Secrets Behind Ali Abdaal’s $5 Million Channel | Saf Mohammed
24 Sep 2025
Contributed by Lukas
Get a breakdown of Saf's framework in my free newsletter: https://bit.ly/46QMur8Apply to work with me: https://bit.ly/4muEMHSSaf Mohammed is the c...
Meet The Marketing Genius Behind A $100M Podcast | ZOE’s Rich Willan
20 Aug 2025
Contributed by Lukas
Get Rich's pitch template:https://mailchi.mp/f5fbb8d327b2/zsn-pitch-template-lead-mag Get a breakdown of Rich’s podcast playbook in my free news...
23 Harsh Truths Holding You Back | Unlock Your Full Potential | Jodie Cook
23 Jul 2025
Contributed by Lukas
Get a breakdown of Jodie’s frameworks in my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQ...
Ultimate Podcast Setup For 2025 - Beginner To Advanced
25 Jun 2025
Contributed by Lukas
Get the full gear breakdown in my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAIf yo...
Meet The Marketing Genius Behind Alex Hormozi | Tobias Allen
07 May 2025
Contributed by Lukas
Get Tobias' YouTube playbook with my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbA...
Meet The Man Making Millionaires on YouTube | Oscar Owen
09 Apr 2025
Contributed by Lukas
Get Oscar’s YouTube playbook with my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbAOs...
The Social Media Expert: Turn Posts Into Millions | Aydan Al-Saad
16 Mar 2025
Contributed by Lukas
Get Aydan's playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAMeet Aydan...
Exposing Big Podcast Marketing Secrets
11 Feb 2025
Contributed by Lukas
Get my latest playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhb...
How to Build a Successful Personal Brand in 2025 | Full Masterclass
22 Jan 2025
Contributed by Lukas
Get Ash Jones' playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2p...
How To Build Community For Your Brand In 2025 | Live Masterclass
03 Dec 2024
Contributed by Lukas
The word community gets thrown around a lot in the social media world—but what does it actually mean? And more importantly, how do you create one th...
The Blueprint To Grow FAST On Instagram From Day 1 | Ben Kaluza Interview
20 Nov 2024
Contributed by Lukas
Meet Ben Kaluza, a full-time creator who has mastered the art of growing on Instagram. Ben shares practical tips and strategies, how he rapidly expand...
How We Grew Simon Squibb From Zero to 200 Million Views/Month
09 Oct 2024
Contributed by Lukas
Meet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. T...
Meet The Viral Editor Who Saved Steven Bartlett
24 Sep 2024
Contributed by Lukas
Anthony Smith is the creative mastermind behind the viral trailers for Steven Bartlett’s podcast, The Diary of a CEO, with over 7 million subscriber...
Meet The YouTuber Who Landed a Netflix Deal (And Quit) | Jo Franco
29 Aug 2024
Contributed by Lukas
Jo Franco has turned her passion for creating into a thriving career, transitioning from a travel vlogger to a Netflix host and successful entrepreneu...
How Anyone Can Make $10K - $1M per Month | Daniel Priestley
19 Jun 2024
Contributed by Lukas
Get Daniel's playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6N...
Marketing Expert: 10 Steps to Build A Profitable Community
04 Jun 2024
Contributed by Lukas
Daisy Morris is the founder of The Self Hood, a successful social media consultancy and digital community. Under her leadership, The Selfhood has beco...
The New Era of YouTube: Why MrBeast and The Sidemen Hired Me
30 Apr 2024
Contributed by Lukas
Daniel McMahon, known as Dodford, is a British creative making a name for himself on YouTube with his impressive filmmaking, VFX skills, and storytell...
If I Wanted to Grow On Social Media in 2024, I’d Do This
09 Apr 2024
Contributed by Lukas
Growing on social media is now more difficult than ever. So, if I wanted to grow online in 2024, what would I do? Well, I've spent the last few mo...
How to Grow a YouTube Channel from Zero in 2024 | Damien Talks Money
19 Mar 2024
Contributed by Lukas
Damien Jordan, known online as DamienTalksMoney, is one of the UK's top content creators. Renowned for his trusted insights, he offers invaluable ...
Meet The PR Genius Behind Lord Sugar
29 Feb 2024
Contributed by Lukas
Andrew Bloch is the PR genius behind Lord Sugar (The Apprentice), and co-founder of one of the UK’s number one PR agencies, Frank. There, Andrew ma...
Meet The Marketing Genius Who Saved Ryanair
15 Feb 2024
Contributed by Lukas
Michael Corcoran is the mastermind who led RyanAir's game-changing social media strategy. With a knack for reshaping brand perception and driving ...
Meet The YouTube Genius Building A £15,000,000 Empire | Calfreezy
01 Feb 2024
Contributed by Lukas
Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where ...
I Started A Business for £1k and Make £37,000 a Month
29 Dec 2023
Contributed by Lukas
An end of year update from me. I hope you enjoy and get some value! Let me know in the comments. 0:00 Biggest wins of the year 01:20 Agency Revenue ...
Meet The Man Who Solved TikTok: How To Go Viral Every Time
07 Dec 2023
Contributed by Lukas
Charlie Lawrance is one the smartest operators in social media. In this episode Charlie reveals the social strategy that grew his TikTok to 300k, buil...
Olly Richards: Turning $1,000 in $10Million
23 Nov 2023
Contributed by Lukas
Olly Richards is the owner of the $10Million online education business Storylearning. Storylearning is a business built on content with millions of b...
Meet The Marketing Genius Behind Steven Bartlett
09 Nov 2023
Contributed by Lukas
Grace Andrews is the Marketing Director for The Diary Of A CEO and Steven Bartlett. In this episode Grace gives us a Marketing Masterclass. She reve...
Nathan Barry: Turning $1,000 into $320 Million
22 Oct 2023
Contributed by Lukas
Nathan Barry is the founder of ConvertKit - a Creator business worth over $320 million. In this episode we break down the fundamentals that got him ...
The Man Behind Ali Abdaal's £5 Million Business
25 Sep 2023
Contributed by Lukas
Angus Parker is the man behind Ali Abdaal's £5 Million business.In this episode we deep dive in the business behind the YouTube channel.Angus unv...
How Steven Bartlett Broke Podcasting (Genius Strategy)
09 Sep 2023
Contributed by Lukas
Steven Bartlett went from recording his first podcast in his bedroom with a duvet over his head to over 10 Million monthly downloads in just 4 years. ...
He Makes £144,000/year Self Publishing on Amazon (Passive Income)
26 Jun 2023
Contributed by Lukas
Rob sells 11,000 books a year self publishing on Amazon. At £12 a book that’s £144,000 a year. We chatted about his self publishing journey. This ...
How To Grow A Podcast To A £1Million+ Business | Rob Dix
18 Jun 2023
Contributed by Lukas
In this episode Callum sit’s down with Rob Dix, Co-Host of The Property Podcast & Sunday Times Bestselling Author. We explore how he grew his po...
Life update: My agency just crossed £18,000 in monthly revenue
13 Jun 2023
Contributed by Lukas
It’s been almost a year since I sent an update. My bad. Good news - my little content agency just crossed £18,000 in monthly revenue. It took 3...
#4 Gaby Mendes: Quitting Teaching To Build A Media Company (Talk Twenties Podcast)
23 Jun 2022
Contributed by Lukas
Gaby Mendes is a former teacher turned entrepreneur and CEO of the media brand 'Talk Twenties'. 'Talk Twenties' started as an event company but pivote...
#3 Charlie Light: How a Meme Account became a $1.2Million+ Content Agency
21 May 2022
Contributed by Lukas
Charlie Light is an entrepreneur and the man behind the finance meme account John W Rich on Twitter. He has grown a following of 140k+ on the platform...
#2 Gabriel Nussbaum: How I built a 1 Million+ TikTok in 6 Months
04 May 2022
Contributed by Lukas
Gabriel Nussbaum is an entrepreneur and TikTok creator. He has grown a following of 1million+ on the platform in the finance niche. In this episode we...
#1 Danny Buck: How I Built a £20Million+ Brand in 3 Years
08 Mar 2022
Contributed by Lukas
Danny Buck is the CEO and Founder of CRAFTD London. He runs the holding company Brandbuildr, which includes CRAFTD London, Circulr and Honu. In this e...