149: The Search Engine That Lasts: Why Pinterest Should Be Part of Your Marketing Plan

Send us a text On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey. Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them. A key takeaway is to prioritize easy-to-say-yes-to content that doesn't require users to give their email address right away. Tune in today! Links mentioned in this episode: Where to find Kate: Website and Instagram Kate's free gift: Beginner's Guide to Pinterest Marketing Podcast Show Notes⁠⁠⁠ Unlock your business potential and ⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

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