Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

251: What Actually Worked in 2025 (and What We’re Ditching in 2026)

14 Dec 2025

Contributed by Lukas

Send us a textWhat do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year?A conv...

250: The Newsletter Money Map: 5 Metrics That Drive Revenue

10 Dec 2025

Contributed by Lukas

Send us a textEver looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that.In this episode o...

249: Why Yearly Planning Doesn’t Work — And What to Do Instead

01 Dec 2025

Contributed by Lukas

Send us a textPlanning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. That’s why I ...

248: Inside the HobbyScool Growth Flywheel: What’s Working, What’s Changing

18 Nov 2025

Contributed by Lukas

Send us a textIf your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it.Over the past year, HobbyScoo...

247: The One Stage That’s Slowing Down Your Entire Business

17 Nov 2025

Contributed by Lukas

Send us a textFeeling like your business is almost there, but something's just... off?In this pivotal episode of the Creator’s Growth Flywheel ...

246: The Missing Stage That Turns Customers Into Superfans

16 Nov 2025

Contributed by Lukas

Send us a textWhen Word of Mouth Isn’t Enough: Activating the Advocacy StageIf you’ve ever wondered why your offers aren’t spreading, even when ...

245: Why Your Audience Isn’t Buying

15 Nov 2025

Contributed by Lukas

Send us a textIf your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. Over the last few episo...

244: Why Consistency Alone Isn’t Enough

15 Nov 2025

Contributed by Lukas

Send us a textAre you consistently creating content but still feeling like your business is stuck in neutral?We’re right in the middle of our Creato...

243: Why Your Funnel Feels Broken (And What to Do Instead)

13 Nov 2025

Contributed by Lukas

Send us a textFeeling like your funnel used to work but now it's just...stalls? In today’s episode of the Creator’s MBA podcast, I’m pulli...

242: Why Growth Feels Harder in 2025 (And What Actually Changed)

12 Nov 2025

Contributed by Lukas

Send us a textIs it just me, or does online business feel heavier lately?I’ve heard it from so many digital entrepreneurs and I’ve felt it too. Gr...

241: Thinking About a Pivot in 2026? Here’s Exactly What I’d Do

05 Nov 2025

Contributed by Lukas

Send us a textWhen your business feels off, it’s not time to panic, it’s time to pivot.Lately, I’ve been getting the same question over and over...

240: Why Your Growth Feels Random and the 5 Systems That Fix It

31 Oct 2025

Contributed by Lukas

Send us a textEver feel like you’re doing everything right,  you’ve built the offers, you’re showing up, you’ve taken the courses, but your ...

239: How to Clone Yourself with AI and Get 40+ Hours Back Each Month

21 Oct 2025

Contributed by Lukas

Send us a textWhat if you could clone yourself to create more content, serve more clients, and have more freedom?In this episode of the Creator’s MB...

238: Substack Is Doing What Social Media Promised But Never Delivered

14 Oct 2025

Contributed by Lukas

Send us a textIf you’ve ever felt stuck using email marketing tools that limit your creativity (and your subscriber count), Substack might be the fr...

237: How I’m Documenting My $1M HobbyScool Journey on Substack (And What You Should Know Before Using It)

07 Oct 2025

Contributed by Lukas

Send us a textHave you ever wanted to document your journey in real-time, but struggled to find the right platform to do it? Instead of hiding the pr...

236: $1M Experiment I’m Running in Public

30 Sep 2025

Contributed by Lukas

Send us a textThe Unfiltered Journey to $1M: Why I’m Building in Public on SubstackMost people wait until they’ve reached the finish line to share...

235: The Holiday Revenue Roadmap: 5 Steps to Your Most Profitable Q4 Yet

23 Sep 2025

Contributed by Lukas

Send us a textEvery year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel ...

234: The Non-Launch Marketing System That Consistently Sells Your Offer

16 Sep 2025

Contributed by Lukas

Send us a textThe Non-Launch Marketing System That Consistently Sells Your OfferYou poured your heart into a great product—maybe a course, a members...

233: Wake the Dead: How to Reengage Cold Email Subscribers Before Q4

09 Sep 2025

Contributed by Lukas

Send us a textLet’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. But if you're prepping for a big Q4 pu...

232: How to Use AI to Sell More Without Sounding Like a Robot

02 Sep 2025

Contributed by Lukas

Send us a textI know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email ...

231: Behind the Scenes of HobbyScool’s Affiliate Program Launch

26 Aug 2025

Contributed by Lukas

Send us a textIn this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture go...

230: What If This Could Replace Your Daily Content Grind?

20 Aug 2025

Contributed by Lukas

Send us a textSo many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for ...

229: Why Self-Paced Courses Are Dying—and What’s Replacing Them

13 Aug 2025

Contributed by Lukas

Send us a textThe Way We Teach Digital Products Is Changing—and AI Is Leading the ChargeIf you're still relying on self-paced courses to genera...

228: Return on Time: The Mindset Shift That Changed My Business

06 Aug 2025

Contributed by Lukas

Send us a textI used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of R...

227: 5 Surprising Ways to Make Money with AI (Even If You're Not Techy)

30 Jul 2025

Contributed by Lukas

Send us a textHow to Add AI to Your Digital Product Business and Start Earning MoreSo many entrepreneurs are using AI to save time, but what if you co...

226: Turn Subscribers Into Fans with a High-Converting Welcome Email

21 Jul 2025

Contributed by Lukas

Send us a textStop Ignoring This One Email That Can Make or Break Your Subscriber RelationshipIf you’re treating your welcome email like a throwaway...

225: How I Run 4+ Memberships Without a Community Platform

15 Jul 2025

Contributed by Lukas

Send us a textDoes running a membership have to mean being online 24/7? I used to think so—until I found a better way. In this episode of the Creat...

224: The #1 Mindset Shift to Turn Free Content Into Consistent Revenue

09 Jul 2025

Contributed by Lukas

Send us a textIf you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this ep...

223: The Future of Courses: What AI Means for Digital Product Creators

02 Jul 2025

Contributed by Lukas

Send us a textAI Isn’t Replacing Course Creators—It’s Redefining Our RoleI’ve been hearing it a lot lately: “What does AI mean for my digita...

222: The AI Conversation You Didn’t Know You Needed

25 Jun 2025

Contributed by Lukas

Send us a textStruggling to keep up with all the AI changes? You’re not alone.If AI feels like it’s moving faster than you can keep up with, you’...

221: Stop Building Your Business on Rented Land

18 Jun 2025

Contributed by Lukas

Send us a textIf you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and bo...

220: How to Diagnose & Fix Your Funnel in One Hour

11 Jun 2025

Contributed by Lukas

Send us a textWhy Your Funnel Isn’t Making Money—And How to Fix It FastI know the frustration—you’ve built the funnel, you’ve followed the s...

219: Why Most Paid Newsletters Fail—and How to Build One That Sells

11 Jun 2025

Contributed by Lukas

Send us a textI’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t g...

218: The Rinse and Repeat Business Model That Made My Revenue Predictable

04 Jun 2025

Contributed by Lukas

Send us a textIf you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is fo...

217: Behind the Revenue: How I Actually Make Money in My Digital Product Business

28 May 2025

Contributed by Lukas

Send us a textIf you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episod...

216: Grow Your List 10X Faster By Leveraging Existing Audiences

21 May 2025

Contributed by Lukas

Send us a textIf you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating...

215: Turning Emails into ATMs: My Newsletter Monetization Framework

14 May 2025

Contributed by Lukas

Send us a textDo you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Cr...

214: The Truth About “Overnight Success” Stories (And Why They’re So Dangerous)

07 May 2025

Contributed by Lukas

Send us a textEver feel like you’re the only one not making six figures from a single PDF or going viral every other week?In this episode, I’m sha...

213: Automate Student Success in Your Digital Products with AI

29 Apr 2025

Contributed by Lukas

Send us a textHave you ever wished you could be there for every single one of your students without being chained to your computer 24/7? In this week...

212: Double Your Revenue Without Doubling Your Client Load

23 Apr 2025

Contributed by Lukas

Send us a textEver feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar ...

211: Why Nobody Finishes Online Courses Anymore and How to Fix It

16 Apr 2025

Contributed by Lukas

Send us a textHave you noticed how many online courses sit untouched after purchase? In this week's episode, I'm tackling the uncomfortable...

210: The Messy Art of Juggling Multiple Successful Businesses

09 Apr 2025

Contributed by Lukas

Send us a textThis week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was o...

209: Is Your Newsletter Actually Working? Simple Metrics to Know for Sure

02 Apr 2025

Contributed by Lukas

Send us a textEver found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? In this week's episod...

208: The Five Jobs Of Newsletters That Actually Get Read

26 Mar 2025

Contributed by Lukas

Send us a textEver wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Cr...

207: Behind The Scenes Live Coaching For Digital Product Revenue Growth (Session #1)

19 Mar 2025

Contributed by Lukas

Send us a textFor the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn&apos...

206: Are You Busy or Profitable? How to Tell the Difference

18 Mar 2025

Contributed by Lukas

Send us a textHave you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later ...

205: The Overlooked Secret to Scaling Your Business

10 Mar 2025

Contributed by Lukas

Send us a textHave you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself someti...

204: The 15-Minute Newsletter Hack That Keeps You in the Primary Inbox Forever

05 Mar 2025

Contributed by Lukas

Send us a textEver wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This wee...

203: From Zero to 30,000 Email Subscribers Using B2C Virtual Summits

11 Feb 2025

Contributed by Lukas

Send us a textHave you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This w...

202: Want to Future-Proof Your Blog? Here's What You Need to Know for 2025

13 Jan 2025

Contributed by Lukas

Send us a textEver wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, atto...

201: The Truth About Self-Publishing Your Book (It's Not What You Think)

02 Jan 2025

Contributed by Lukas

Send us a textWant to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've bee...

200: How to Turn Your YouTube Channel into an Email List Growth Machine

20 Dec 2024

Contributed by Lukas

Send us a textEver wondered how some creators seem to effortlessly grow their email list through YouTube? In this week's episode, I chat with Li...

199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)

14 Dec 2024

Contributed by Lukas

Send us a textFeeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. ...

198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)

02 Dec 2024

Contributed by Lukas

Send us a textWhen Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her n...

197: Beyond Funnels: Build a Self-Sustaining Growth Flywheel

13 Nov 2024

Contributed by Lukas

Send us a textEver wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pul...

196: The Simple Math Behind 6-Figure Facebook Ads

13 Nov 2024

Contributed by Lukas

Send us a textEver catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should star...

195: What Would YOU Do With an Extra 21.5 Hours Each Week? (I'm curious...)

06 Nov 2024

Contributed by Lukas

Send us a textQuick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?That's like having every ...

194: Traditional Sales Funnels Are Dead (Here's What's Next)

30 Oct 2024

Contributed by Lukas

Send us a textWhat if you could:- Reduce your marketing hours by 50%- Double your customer referrals- Make sales feel natural and easyThis isn't ...

193: What if Your Students Had a 24/7 Personal Tutor...That Never Burns Out?

17 Oct 2024

Contributed by Lukas

Send us a textImagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ...

192: Make Money Every Time You Hit Send (without burning out your list)

09 Oct 2024

Contributed by Lukas

Send us a textEver wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put mon...

191: Unchain Your Voice: Craft AI-Proof Copy

02 Oct 2024

Contributed by Lukas

Send us a textEver stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and t...

190: Personality is Your Secret Weapon: Website Edition

26 Sep 2024

Contributed by Lukas

Send us a textAre you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episod...

189: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days

19 Sep 2024

Contributed by Lukas

Send us a textLet's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue. This episode is...

188: Scaling Your Content Creation with AI Assistance

11 Sep 2024

Contributed by Lukas

Send us a textDrowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got...

187: The $100K Course Formula With Amy Porterfield

04 Sep 2024

Contributed by Lukas

Send us a textAre you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode...

186: The Lazy Entrepreneur's Guide to 10X Growth

27 Aug 2024

Contributed by Lukas

Send us a textPicture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You&apos...

185: The Hidden Trap Killing Your Business Growth

21 Aug 2024

Contributed by Lukas

Send us a textEver feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?I've been ...

184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business

14 Aug 2024

Contributed by Lukas

Send us a textAre you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the...

183: The 8-Step Blueprint for Mapping Your Customer's Journey

13 Aug 2024

Contributed by Lukas

Send us a textEver feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your custome...

182: Beyond One-Size-Fits-All: Crafting Your Perfect Online Course

10 Aug 2024

Contributed by Lukas

Send us a textEver dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Si...

181: Automation Magic: Turn Your Business into a Well-Oiled Machine

30 Jul 2024

Contributed by Lukas

Send us a textAre you tired of feeling like a hamster on a wheel, constantly juggling tasks and never quite catching up? It's time to work smarte...

180: The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy

27 Jul 2024

Contributed by Lukas

Send us a textAre you tired of spending hours each week struggling to create your email newsletter? Do you dream of a way to consistently produce high...

179: 7 Types of Bonuses That Can Make or Break Your Launch

21 Jul 2024

Contributed by Lukas

Send us a textIn this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in ...

178: Secrets to Long-Term Membership Success with Limited Churn

21 Jul 2024

Contributed by Lukas

Send us a textIn today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Beck...

177: The Missing Piece in Your Email Strategy

17 Jul 2024

Contributed by Lukas

Send us a textIn this episode of the Creator’s MBA Podcast, Dr. Destini Copp sat down with Melissa Seidman, founder of Not Another VA, a team of pas...

176: The Newsletter Profit System: Make Money Every Time You Publish

15 Jul 2024

Contributed by Lukas

Send us a textHey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. ...

175: Turn Digital Products into Physical Profits With Amazon Print on Demand

10 Jul 2024

Contributed by Lukas

Send us a textInteresting in learning how you can turn your digital products into physical books and start generating passive income through Amazon&ap...

174: Turning Digital Creations into Cash on Shopify

03 Jul 2024

Contributed by Lukas

Send us a textAre you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options? In this episo...

173: The Hidden Formula to Pick the Right Sales Funnel

26 Jun 2024

Contributed by Lukas

Send us a textIn this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences ...

172: The Great Debate: To Trademark or Not?

13 Jun 2024

Contributed by Lukas

Send us a textLast week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I wa...

171: Grow Your Sales Funnel with Strategic Podcasting

04 Jun 2024

Contributed by Lukas

Send us a textIn this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content i...

170: Get Your Perfect Summer PTO Plan (AI Prompt Included)

30 May 2024

Contributed by Lukas

Send us a textWelcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively ...

169: Your Minimal Summer Vacation Marketing Plan

21 May 2024

Contributed by Lukas

Send us a textWelcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax. But t...

168: Why NOW is the Right Time to Up Level Your Digital Product Business

08 May 2024

Contributed by Lukas

Send us a textToday,  I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk...

167: Behind the Scenes of my Website Copy Overhaul

30 Apr 2024

Contributed by Lukas

Send us a textWelcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website c...

166: What If Business Got to Be SIMPLE?

23 Apr 2024

Contributed by Lukas

Send us a textWelcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast ...

165: Minimalist Business Model: No Live Launches Needed

17 Apr 2024

Contributed by Lukas

Send us a textIn this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that support...

164: You Won’t Believe How Easy Selling Can Be With This

31 Mar 2024

Contributed by Lukas

Send us a textHey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales...

163: Pins to Cash: Selling Digital Products on Pinterest

21 Mar 2024

Contributed by Lukas

Send us a textWant to learn how to sell your digital products on Pinterest, even if you don't have a Shopify store?In this episode, I sat down wi...

162: From Domain Name Purchase to $100K in Revenue and 16K Email Subscribers

06 Mar 2024

Contributed by Lukas

Send us a textIn this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digita...

161: Canva Account Chaos? No More: Tips to Get Organized

21 Feb 2024

Contributed by Lukas

Send us a textIs your Canva account a hot mess? If so, you’re in good company! In this episode, I chat with Brenda Cadman, a Canva expert with a ton...

160: How To Turn Free Bundles Into Big Bucks

13 Feb 2024

Contributed by Lukas

Send us a textThink that hosting a free bundle is just a way to grow your email list? Well, think bigger. On this episode of the Creator’s MBA podca...

159: Future-Proofing Your Online Courses: What's Next in 2024

08 Feb 2024

Contributed by Lukas

Send us a textIs your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keep...

158: No Time to Create a New Offer? Do This Instead

30 Jan 2024

Contributed by Lukas

Send us a textHave you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In t...

157: 3 Tips for Selling Your Digital Products the Easy Way

24 Jan 2024

Contributed by Lukas

Send us a textIf you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, l...

156: A Glimpse Behind the Curtain: What Worked in 2023 & Plans for 2024

17 Jan 2024

Contributed by Lukas

Send us a textWant a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I...

155: Transforming Coaching Programs: Monetize Your Expertise with Profitable Online Courses

10 Sep 2023

Contributed by Lukas

Send us a textIn this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategis...

154: The Profit Potential of Digital Courses: How to Generate Six-Figures in Less Than a Year with Amy Porterfield

30 Aug 2023

Contributed by Lukas

Send us a textI have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marke...

153: Streamline Your Online Business: Email Marketing Automation Tips from Jenna Carelli

15 Aug 2023

Contributed by Lukas

Send us a textWelcome back to another episode of the Course Creator's MBA Podcast! In today's episode, our host, Dr. Destini Copp, sits down...

152: The Power of Consistency: How Jelena Ostrovska Used Social Media to Grow Her Business

19 Jul 2023

Contributed by Lukas

Send us a textOn this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing...