Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
Episodes
273: How Savannah Gilbo Cloned Herself With AI (And Got Her Calendar Back)
06 May 2026
Contributed by Lukas
Send us Fan MailMost digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more peop...
272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
28 Apr 2026
Contributed by Lukas
Send us Fan MailHosted by Dr. Destini Copp · Creator's MBAWhat do you do when you have a genuinely engaged email list — great open rates, ...
271: The Dark Side of Entrepreneurship: Difficult Clients, Refunds & the Messy Middle (Roundtable)
25 Apr 2026
Contributed by Lukas
Send us Fan MailThis one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a master...
270: How We Actually Use Claude to Run Our Businesses (With Real Workflows)
17 Apr 2026
Contributed by Lukas
Send us Fan MailThis is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs wh...
269: Are You Actually Using Claude — Or Just Scratching the Surface?
16 Apr 2026
Contributed by Lukas
Send us Fan MailWhat happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode...
268: Capturing Testimonials: The Hot Capture Method
15 Apr 2026
Contributed by Lukas
Send us Fan MailYou're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting t...
267: The New Buyer You're Not Optimizing For (AI Agents, Product Listings & What the Research Says)
14 Apr 2026
Contributed by Lukas
Send us Fan MailWhat if the next person to buy your product isn't a person at all?In this episode, I'm doing something a little different. I...
266: What Dave Ramsey's Business Model Taught Me About Selling Digital Products
16 Mar 2026
Contributed by Lukas
Send a textMost digital product creators are building a collection of offers. The ones who build businesses that last are doing something different —...
265: Everyone Says Newsletters Are Saturated… Are They Right?
11 Mar 2026
Contributed by Lukas
Send a textIs the newsletter market already too crowded… or are we just getting started?In this episode, I brought together a group of experienced n...
264: 5 Big Lessons About AI, Newsletters, and Digital Business from the New Media Summit
04 Mar 2026
Contributed by Lukas
Send a textIf you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you thi...
263: Where AI Clones Fit — and Where They Don’t
25 Feb 2026
Contributed by Lukas
Send a textIn this episode of the Creator’s MBA podcast, I walk you through the nuances of where AI clones can add real value—and where they absol...
Bonus: Why Courses Aren’t Working Like They Used To (and What Replaces Them)
19 Feb 2026
Contributed by Lukas
Send a textToday’s episode is a little different.What you’re about to hear is the audio from a live session I taught yesterday called:“Why Cours...
262: How Experts Are Using AI Clones Without Losing Control of Their IP
18 Feb 2026
Contributed by Lukas
Send a textIn this episode of the Creator’s MBA podcast, I’m breaking down one of the biggest fears experts have about AI clones: losing control o...
261: The AI Inbox Shift: Why Your Email Strategy Needs a Job
13 Feb 2026
Contributed by Lukas
Send a textAI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy.Here’...
260: Why Courses Aren’t Supporting Implementation Anymore
11 Feb 2026
Contributed by Lukas
Send a textIn this episode of the Creator’s MBA podcast, I unpack why even the best digital courses are struggling to support implementation today. ...
259: What an AI Clone Actually Is
05 Feb 2026
Contributed by Lukas
Send us a textIn this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a c...
258: Your Expertise Is Intellectual Property (And How to Scale It Using AI)
27 Jan 2026
Contributed by Lukas
Send us a textFriend, I bet you're sitting on IP you didn't even know you had.What if your most valuable business asset isn’t your course,...
257: Why Most Advice Doesn’t Work and What You Learn by Watching Decisions Instead
21 Jan 2026
Contributed by Lukas
Send us a textMost business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commit...
256: Why I’m Documenting Decisions, Not Outcomes, as I Grow HobbyScool
18 Jan 2026
Contributed by Lukas
Send us a textWe often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes?In this episode o...
255: The Only Numbers a Creator CEO Needs to Look at Weekly
13 Jan 2026
Contributed by Lukas
Send us a textThe numbers I check every single week (and why they matter more than dashboards)If you’ve ever found yourself buried in data but still...
254: Why Your Newsletter Isn’t Making Money (And How to Fix It)
07 Jan 2026
Contributed by Lukas
Send us a textIf you’ve been sending consistent, thoughtful emails but the results still feel underwhelming, there’s a reason and it’s not that ...
253: How to Grow Your Email List with Easy Events (No Burnout Required)
05 Jan 2026
Contributed by Lukas
Send us a textIf you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We'r...
252: Why Smart Business Owners Stall (And How to Start Moving Again)
03 Jan 2026
Contributed by Lukas
Send us a textEver feel like your business should be working, but something still feels off?If you're no longer a beginner, if you've launch...
251: What Actually Worked in 2025 (and What We’re Ditching in 2026)
14 Dec 2025
Contributed by Lukas
Send us a textWhat do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year?A conv...
250: The Newsletter Money Map: 5 Metrics That Drive Revenue
10 Dec 2025
Contributed by Lukas
Send us a textEver looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that.In this episode o...
249: Why Yearly Planning Doesn’t Work — And What to Do Instead
01 Dec 2025
Contributed by Lukas
Send us a textPlanning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. That’s why I ...
248: Inside the HobbyScool Growth Flywheel: What’s Working, What’s Changing
18 Nov 2025
Contributed by Lukas
Send us a textIf your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it.Over the past year, HobbyScoo...
247: The One Stage That’s Slowing Down Your Entire Business
17 Nov 2025
Contributed by Lukas
Send us a textFeeling like your business is almost there, but something's just... off?In this pivotal episode of the Creator’s Growth Flywheel ...
246: The Missing Stage That Turns Customers Into Superfans
16 Nov 2025
Contributed by Lukas
Send us a textWhen Word of Mouth Isn’t Enough: Activating the Advocacy StageIf you’ve ever wondered why your offers aren’t spreading, even when ...
245: Why Your Audience Isn’t Buying
15 Nov 2025
Contributed by Lukas
Send us a textIf your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. Over the last few episo...
244: Why Consistency Alone Isn’t Enough
15 Nov 2025
Contributed by Lukas
Send us a textAre you consistently creating content but still feeling like your business is stuck in neutral?We’re right in the middle of our Creato...
243: Why Your Funnel Feels Broken (And What to Do Instead)
13 Nov 2025
Contributed by Lukas
Send us a textFeeling like your funnel used to work but now it's just...stalls? In today’s episode of the Creator’s MBA podcast, I’m pulli...
242: Why Growth Feels Harder in 2025 (And What Actually Changed)
12 Nov 2025
Contributed by Lukas
Send us a textIs it just me, or does online business feel heavier lately?I’ve heard it from so many digital entrepreneurs and I’ve felt it too. Gr...
241: Thinking About a Pivot in 2026? Here’s Exactly What I’d Do
05 Nov 2025
Contributed by Lukas
Send us a textWhen your business feels off, it’s not time to panic, it’s time to pivot.Lately, I’ve been getting the same question over and over...
240: Why Your Growth Feels Random and the 5 Systems That Fix It
31 Oct 2025
Contributed by Lukas
Send us a textEver feel like you’re doing everything right, you’ve built the offers, you’re showing up, you’ve taken the courses, but your ...
239: How to Clone Yourself with AI and Get 40+ Hours Back Each Month
21 Oct 2025
Contributed by Lukas
Send us a textWhat if you could clone yourself to create more content, serve more clients, and have more freedom?In this episode of the Creator’s MB...
238: Substack Is Doing What Social Media Promised But Never Delivered
14 Oct 2025
Contributed by Lukas
Send us a textIf you’ve ever felt stuck using email marketing tools that limit your creativity (and your subscriber count), Substack might be the fr...
237: How I’m Documenting My $1M HobbyScool Journey on Substack (And What You Should Know Before Using It)
07 Oct 2025
Contributed by Lukas
Send us a textHave you ever wanted to document your journey in real-time, but struggled to find the right platform to do it? Instead of hiding the pr...
236: $1M Experiment I’m Running in Public
30 Sep 2025
Contributed by Lukas
Send us a textThe Unfiltered Journey to $1M: Why I’m Building in Public on SubstackMost people wait until they’ve reached the finish line to share...
235: The Holiday Revenue Roadmap: 5 Steps to Your Most Profitable Q4 Yet
23 Sep 2025
Contributed by Lukas
Send us a textEvery year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel ...
234: The Non-Launch Marketing System That Consistently Sells Your Offer
16 Sep 2025
Contributed by Lukas
Send us a textThe Non-Launch Marketing System That Consistently Sells Your OfferYou poured your heart into a great product—maybe a course, a members...
233: Wake the Dead: How to Reengage Cold Email Subscribers Before Q4
09 Sep 2025
Contributed by Lukas
Send us a textLet’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. But if you're prepping for a big Q4 pu...
232: How to Use AI to Sell More Without Sounding Like a Robot
02 Sep 2025
Contributed by Lukas
Send us a textI know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email ...
231: Behind the Scenes of HobbyScool’s Affiliate Program Launch
26 Aug 2025
Contributed by Lukas
Send us a textIn this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture go...
230: What If This Could Replace Your Daily Content Grind?
20 Aug 2025
Contributed by Lukas
Send us a textSo many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for ...
229: Why Self-Paced Courses Are Dying—and What’s Replacing Them
13 Aug 2025
Contributed by Lukas
Send us a textThe Way We Teach Digital Products Is Changing—and AI Is Leading the ChargeIf you're still relying on self-paced courses to genera...
228: Return on Time: The Mindset Shift That Changed My Business
06 Aug 2025
Contributed by Lukas
Send us a textI used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of R...
227: 5 Surprising Ways to Make Money with AI (Even If You're Not Techy)
30 Jul 2025
Contributed by Lukas
Send us a textHow to Add AI to Your Digital Product Business and Start Earning MoreSo many entrepreneurs are using AI to save time, but what if you co...
226: Turn Subscribers Into Fans with a High-Converting Welcome Email
21 Jul 2025
Contributed by Lukas
Send us a textStop Ignoring This One Email That Can Make or Break Your Subscriber RelationshipIf you’re treating your welcome email like a throwaway...
225: How I Run 4+ Memberships Without a Community Platform
15 Jul 2025
Contributed by Lukas
Send us a textDoes running a membership have to mean being online 24/7? I used to think so—until I found a better way. In this episode of the Creat...
224: The #1 Mindset Shift to Turn Free Content Into Consistent Revenue
09 Jul 2025
Contributed by Lukas
Send us a textIf you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this ep...
223: The Future of Courses: What AI Means for Digital Product Creators
02 Jul 2025
Contributed by Lukas
Send us a textAI Isn’t Replacing Course Creators—It’s Redefining Our RoleI’ve been hearing it a lot lately: “What does AI mean for my digita...
222: The AI Conversation You Didn’t Know You Needed
25 Jun 2025
Contributed by Lukas
Send us a textStruggling to keep up with all the AI changes? You’re not alone.If AI feels like it’s moving faster than you can keep up with, you’...
221: Stop Building Your Business on Rented Land
18 Jun 2025
Contributed by Lukas
Send us a textIf you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and bo...
220: How to Diagnose & Fix Your Funnel in One Hour
11 Jun 2025
Contributed by Lukas
Send us a textWhy Your Funnel Isn’t Making Money—And How to Fix It FastI know the frustration—you’ve built the funnel, you’ve followed the s...
219: Why Most Paid Newsletters Fail—and How to Build One That Sells
11 Jun 2025
Contributed by Lukas
Send us a textI’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t g...
218: The Rinse and Repeat Business Model That Made My Revenue Predictable
04 Jun 2025
Contributed by Lukas
Send us a textIf you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is fo...
217: Behind the Revenue: How I Actually Make Money in My Digital Product Business
28 May 2025
Contributed by Lukas
Send us a textIf you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episod...
216: Grow Your List 10X Faster By Leveraging Existing Audiences
21 May 2025
Contributed by Lukas
Send us a textIf you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating...
215: Turning Emails into ATMs: My Newsletter Monetization Framework
14 May 2025
Contributed by Lukas
Send us a textDo you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Cr...
214: The Truth About “Overnight Success” Stories (And Why They’re So Dangerous)
07 May 2025
Contributed by Lukas
Send us a textEver feel like you’re the only one not making six figures from a single PDF or going viral every other week?In this episode, I’m sha...
213: Automate Student Success in Your Digital Products with AI
29 Apr 2025
Contributed by Lukas
Send us a textHave you ever wished you could be there for every single one of your students without being chained to your computer 24/7? In this week...
212: Double Your Revenue Without Doubling Your Client Load
23 Apr 2025
Contributed by Lukas
Send us a textEver feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar ...
211: Why Nobody Finishes Online Courses Anymore and How to Fix It
16 Apr 2025
Contributed by Lukas
Send us a textHave you noticed how many online courses sit untouched after purchase? In this week's episode, I'm tackling the uncomfortable...
210: The Messy Art of Juggling Multiple Successful Businesses
09 Apr 2025
Contributed by Lukas
Send us a textThis week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was o...
209: Is Your Newsletter Actually Working? Simple Metrics to Know for Sure
02 Apr 2025
Contributed by Lukas
Send us a textEver found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? In this week's episod...
208: The Five Jobs Of Newsletters That Actually Get Read
26 Mar 2025
Contributed by Lukas
Send us a textEver wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Cr...
207: Behind The Scenes Live Coaching For Digital Product Revenue Growth (Session #1)
19 Mar 2025
Contributed by Lukas
Send us a textFor the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn&apos...
206: Are You Busy or Profitable? How to Tell the Difference
18 Mar 2025
Contributed by Lukas
Send us a textHave you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later ...
205: The Overlooked Secret to Scaling Your Business
10 Mar 2025
Contributed by Lukas
Send us a textHave you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself someti...
204: The 15-Minute Newsletter Hack That Keeps You in the Primary Inbox Forever
05 Mar 2025
Contributed by Lukas
Send us a textEver wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This wee...
203: From Zero to 30,000 Email Subscribers Using B2C Virtual Summits
11 Feb 2025
Contributed by Lukas
Send us a textHave you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This w...
202: Want to Future-Proof Your Blog? Here's What You Need to Know for 2025
13 Jan 2025
Contributed by Lukas
Send us a textEver wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, atto...
201: The Truth About Self-Publishing Your Book (It's Not What You Think)
02 Jan 2025
Contributed by Lukas
Send us a textWant to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've bee...
200: How to Turn Your YouTube Channel into an Email List Growth Machine
20 Dec 2024
Contributed by Lukas
Send us a textEver wondered how some creators seem to effortlessly grow their email list through YouTube? In this week's episode, I chat with Li...
199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)
14 Dec 2024
Contributed by Lukas
Send us a textFeeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. ...
198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)
02 Dec 2024
Contributed by Lukas
Send us a textWhen Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her n...
197: Beyond Funnels: Build a Self-Sustaining Growth Flywheel
13 Nov 2024
Contributed by Lukas
Send us a textEver wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pul...
196: The Simple Math Behind 6-Figure Facebook Ads
13 Nov 2024
Contributed by Lukas
Send us a textEver catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should star...
195: What Would YOU Do With an Extra 21.5 Hours Each Week? (I'm curious...)
06 Nov 2024
Contributed by Lukas
Send us a textQuick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?That's like having every ...
194: Traditional Sales Funnels Are Dead (Here's What's Next)
30 Oct 2024
Contributed by Lukas
Send us a textWhat if you could:- Reduce your marketing hours by 50%- Double your customer referrals- Make sales feel natural and easyThis isn't ...
193: What if Your Students Had a 24/7 Personal Tutor...That Never Burns Out?
17 Oct 2024
Contributed by Lukas
Send us a textImagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ...
192: Make Money Every Time You Hit Send (without burning out your list)
09 Oct 2024
Contributed by Lukas
Send us a textEver wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put mon...
191: Unchain Your Voice: Craft AI-Proof Copy
02 Oct 2024
Contributed by Lukas
Send us a textEver stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and t...
190: Personality is Your Secret Weapon: Website Edition
26 Sep 2024
Contributed by Lukas
Send us a textAre you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episod...
189: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days
19 Sep 2024
Contributed by Lukas
Send us a textLet's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue. This episode is...
188: Scaling Your Content Creation with AI Assistance
11 Sep 2024
Contributed by Lukas
Send us a textDrowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got...
187: The $100K Course Formula With Amy Porterfield
04 Sep 2024
Contributed by Lukas
Send us a textAre you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode...
186: The Lazy Entrepreneur's Guide to 10X Growth
27 Aug 2024
Contributed by Lukas
Send us a textPicture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You&apos...
185: The Hidden Trap Killing Your Business Growth
21 Aug 2024
Contributed by Lukas
Send us a textEver feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?I've been ...
184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business
14 Aug 2024
Contributed by Lukas
Send us a textAre you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the...
183: The 8-Step Blueprint for Mapping Your Customer's Journey
13 Aug 2024
Contributed by Lukas
Send us a textEver feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your custome...
182: Beyond One-Size-Fits-All: Crafting Your Perfect Online Course
10 Aug 2024
Contributed by Lukas
Send us a textEver dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Si...
181: Automation Magic: Turn Your Business into a Well-Oiled Machine
30 Jul 2024
Contributed by Lukas
Send us a textAre you tired of feeling like a hamster on a wheel, constantly juggling tasks and never quite catching up? It's time to work smarte...
180: The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy
27 Jul 2024
Contributed by Lukas
Send us a textAre you tired of spending hours each week struggling to create your email newsletter? Do you dream of a way to consistently produce high...
179: 7 Types of Bonuses That Can Make or Break Your Launch
21 Jul 2024
Contributed by Lukas
Send us a textIn this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in ...
178: Secrets to Long-Term Membership Success with Limited Churn
21 Jul 2024
Contributed by Lukas
Send us a textIn today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Beck...
177: The Missing Piece in Your Email Strategy
17 Jul 2024
Contributed by Lukas
Send us a textIn this episode of the Creator’s MBA Podcast, Dr. Destini Copp sat down with Melissa Seidman, founder of Not Another VA, a team of pas...
176: The Newsletter Profit System: Make Money Every Time You Publish
15 Jul 2024
Contributed by Lukas
Send us a textHey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. ...
175: Turn Digital Products into Physical Profits With Amazon Print on Demand
10 Jul 2024
Contributed by Lukas
Send us a textInteresting in learning how you can turn your digital products into physical books and start generating passive income through Amazon&ap...