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Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

219: Why Most Paid Newsletters Fail—and How to Build One That Sells

11 Jun 2025

Description

Send us a textI’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.Paid newsletters aren't just about adding more to your free content—they're a digital product with a specific promise and transformation. In this episode, I walk you through the key mindset shift you need to make and exactly how to structure a paid newsletter offer that your audience will be excited to buy. If you're thinking about launching a paid newsletter or already have one that's not growing, this one is for you.What You’ll Learn:The difference between monetizing a free newsletter vs. creating a paid oneWhy “more content” is not the answer—and what isThe transformation mindset: what your subscribers actually wantProven formats that work for paid newslettersHow to avoid content burnout and confusion between free vs. paidQuestions to help you clarify your offerA sneak peek into the Paid Newsletter Playbook workshopIf you’ve been thinking about launching a paid newsletter—or revamping one that’s not converting—this episode will give you the clarity and strategy you need. I also share details about an exclusive workshop inside the Newsletter Profit Club to help you take action and build a newsletter that truly delivers. Let’s stop creating “more” and start creating better. Tune in now!Mentioned in this episode: Newsletter Profit Club Podcast show notes: http://destinicopp.com/podcast/paid-newsletter

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