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Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

183: The 8-Step Blueprint for Mapping Your Customer's Journey

13 Aug 2024

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Send us a textEver feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode.Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, actionable steps to transform your customer's experience from meh to signing your praises.In this episode, we'll chat about:Why walking a mile in your customer's shoes could be your golden ticket How to spot those make-or-break moments in your customer's experienceSimple tricks to turn casual browsers into raving fans (who knew it could be so easy?)My secret sauce for creating those "wow" moments that keep 'em coming back for moreTrust me, by the end of this episode, you'll be itching to revamp your customer journey. And the best part? It's not rocket science - I promise!So grab your favorite drink, pop in those earbuds, and let's map out a journey your customers will never forget. Who knows? This might just be the episode that takes your digital product biz from "doing okay" to "holy cow, we're crushing it!"Can't wait to hear what you think! Drop me a line after you've listened - I'd love to know which step was your biggest a-ha moment.Happy listening, and here's to your success! 🚀Key points with timestamps:[00:02:12] Why understanding the customer journey matters for digital product creators[00:04:08] Breakdown of the customer journey stages, starting with the awareness stage[00:15:55] Identifying and optimizing touchpoints along the customer journey[00:21:30] Strategies for making each touchpoint amazing, including personalization and community building[00:29:41] Action plan for mapping out and optimizing your own customer journeyMentioned in this episode:Customer Journey Tracker – your secret weapon for uncovering those golden opportunities that turn casual browsers into loyal superfans and occasional buyers into repeat customers. Get it here!Podcast show notes: https://destinicopp.com/podcast/customer-journey

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