Rob Gerard: The Tequila Creator Who Turned His Collection Into Opportunity

Rob Gerard, founder of the Tequila Collective (@the_tequilacollective), joins CREATOR: The Podcast to discuss building a multi-faceted tequila business from a pandemic hobby. Host Ross Borden explores Rob's journey from LA real estate agent to tequila scholar, diving into the hidden world of tequila additives, the difference between highland and valley agave, and why expensive doesn't always mean better. Rob offers behind-the-scenes insights about taking strangers on distillery tours in Mexico, plus he reveals how brands struggle to communicate with creators, leading him to launch a successful marketing agency. Whether you're an aspiring content creator or simply interested in understanding what makes great tequila, this conversation delivers valuable perspective on turning authentic passion into sustainable business success. To learn more about CREATOR: The Podcast, visit creatorthepodcast.com 00:00 - Introduction to Rob Gerard 01:30 - From Real Estate to Tequila Content Creation 03:19 - Going Viral and Building an Audience 06:15 - Understanding Tequila Additives and Quality 09:29 - Becoming a Tequila Scholar (Not Expert) 12:38 - Traveling to Mexico and Distillery Visits 13:45 - Starting Tequila Tours and Travel Experiences 18:30 - Building the Tequila Collective Business Empire 21:56 - Revenue Streams: What Actually Pays the Bills 24:47 - Tasting Session: Fortaleza and Tapatio 35:42 - Wrap Up and Final Thoughts

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