Don’t Make This Rookie Mistake - It Will Kill Your Business

When you’re just getting started, it’s easy to get caught up obsessing over money. Especially if you’re overwhelmed, struggling to get by and counting on every dollar to keep the lights on. But no matter how difficult it gets, it’s crucial you stay focused on the most important things and never let yourself fall over to the dark side.Recently, I came across a post in a business group that I follow, which urged people to send customers who don’t pay you or who owed them money to collections. And I was completely horrified! That is awful advice and not the way you should run a service-based business.It’s true, usually when you’re getting started the money is can get very tight. But you must never allow yourself to get sucked into thinking it’s more important than the way you run your company. It will kill your business, make no mistake about it.So for this week’s episode, I’ll be sharing my story of how I’ve learned this lesson the hard way and why over-delivering played a crucial role in my success.Key Takeaways for This Week:Should you send customers who owe you money to collections? (0:42)My struggles with selling the first iteration of my software (1:23)Not knowing how to handle refunds almost cost me my business (3:40)The benefits of putting yourself in your customer’s shoes (5:38)How to win people over with integrity (8:12)How did learning to let go affect my business? (10:42)Additional Resources:Get a free trial to Credit Repair CloudSign up for the Credit Hero ChallengeMake sure you subscribe and stay up to date with our latest episodes!

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