On Advertising - Barthes in the Modern Media Ecology

In this episode Barry and Mike look at Roland Barthes' 1964 Essay "Rhetoric of the Image" and discuss his theories of advertising against the backdrop of the war in Ukraine. Spread across multiple foci, the discussion touches on the ways that images, despite their obvious curation, create manufactured senses of what is natural or authentic and are then used to send and sustain powerful rhetorical appeals.

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