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CropTalk

139. #LeadersTalkCrops - Think Twice About Doubling Production Before Doubling Down on Quality w/ Emily Gogol, PhD

03 Mar 2021

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"If you grow it, they will come." "They" as in the buyer.  That was what many thought when it came to hemp.  Many farmers have a big appetite for scale.  They want to grow it all!  If they grew one acre last year, they want to try ten the next.  I can't blame them. I love growing too.  But...the tendency for farmers to bite off more than they can chew is why we had Emily Gogol, PhD, CEO & a Founder of Infinite Tree, onto the #LeadersTalkCrops series of CropTalk.  Emily drops some serious wisdom as she describes reasons why hemp farmers should think twice about doubling production before doubling down on quality.  Until next time, #startcleanstayclean

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