The PR Power of TikTok: using short-form video to achieve business goals

Join us in this episode as we delve into the dynamic world of TikTok and its transformation from a teenage playground to a business tool. Insights from a leading CEO and Marketing Manager will help you discover how organisations are leveraging the TikTok platform to boost reputation and build relationships. This episode will help you determine if TikToking is a good PR tool for your business. We break down what TikTok can achieve, and how to do it well by using a real success story from Hamilton Central Business Association (HCBA) - operating in New Zealand's fourth largest city of Hamilton.You'll learn valuable insights from HMC's digital content expert Jamie Batters. You'll find out how to target your audience on TikTok, provide value to them, and create a plan for success. Plus, we'll demystify the process of creating video content – all you need is a smartphone!

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