CRUNCH
Episodes
5 PR Forces That Will Shape Business in 2026
18 Dec 2025
Contributed by Lukas
Businesses are facing a communications environment that is changing faster than at any point in recent memory. From AI-driven search and shrinking new...
PART 2: Unlocking AI Search: How Your Brand Can Rise to the Top
07 Aug 2025
Contributed by Lukas
The way people search for companies and products online is changing.This is part 2 in a two-part podcast series. In this episode our conversation exp...
Unlocking AI Search: How Your Brand Can Rise to the Top (part 1 of 2)
01 Aug 2025
Contributed by Lukas
The landscape of online search is undergoing a profound evolution, as consumers increasingly opt to bypass traditional search engines like Google in f...
Crisis Comms on the Frontlines: A PR Pro’s Journey in Global Aid
18 Mar 2025
Contributed by Lukas
The dialogue with Phil Johnstone is an enlightening examination of the critical role of communications in the realm of global humanitarian assistance,...
Navigating the Minefield: Managing Corporate Reputation in a Distrustful Era
01 Dec 2024
Contributed by Lukas
Organisations today face a heightened risk of reputational damage due to an increasingly sensitive public that is quick to take offense at corporate a...
Keeping the Buzz Alive: Strategies to Maintain Communication During Tough Times
29 Nov 2024
Contributed by Lukas
This is a CRUNCH 'small bite' - a quick tip for our followers and fans.Effective communication is crucial for businesses looking to build trust and en...
Building Trust: The Key to Successful Business Relationships
22 Nov 2024
Contributed by Lukas
This is a CRUNCH 'small bite' - a quick tip for our followers and fans.Building strong relationships is a crucial tool for driving business success, a...
Bridge the Credibility Gap: Aligning Identity with Reputation
08 Nov 2024
Contributed by Lukas
This is a CRUNCH 'small bite' - a quick tip for our followers and fans.This CRUNCH episode dives deep into the concept of the 'Credibility Gap', a cri...
Building Trust: A Crucial Step for Business Success
01 Nov 2024
Contributed by Lukas
This is a CRUNCH 'small bite' - a quick tip for our followers and fans.Building trust for any organisation is essential for fostering strong relations...
Invest in Content: Build Authority and Drive Business Results
18 Oct 2024
Contributed by Lukas
This is a CRUNCH 'small bite' - a quick tip for our followers and fans.As the saying goes, "Content is King!"But first things first - are you wonderin...
Skills to look for in a PR advisor: a conversation with Strahan Wallis
26 Aug 2024
Contributed by Lukas
Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing ...
What's it take to succeed in PR today? A conversation with Strahan Wallis, Pt 1
21 Aug 2024
Contributed by Lukas
"What's a farm boy from Raglan, New Zealand, doing here?"That's what PR industry leader Strahan Wallis has asked himself throughout his PR career as h...
Changing face of media and its role in building trust
26 Apr 2024
Contributed by Lukas
PART TWO:In part two of this podcast interview, founding editor of BusinessDesk Pattrick Smellie continues his discussion with HMC. We talk about...
NZ media changes & business impacts
19 Apr 2024
Contributed by Lukas
PART ONE:Pattrick Smellie, founding editor of BusinessDesk, joins us to discuss the changing face of NZ media and the impact these changes will have o...
Social media influencers and 3rd party endorsement
03 Dec 2023
Contributed by Lukas
In this episode of CRUNCH, we unlock a few secrets of the world of influencers and content-creators and explore the power of third-party endorsement. ...
Essential Leadership Tips for Crisis Communication
19 Nov 2023
Contributed by Lukas
Julien Leys, crisis management specialist, joins HMC director Heather Claycomb and HMC senior account manager Kate Webber on this information-rich epi...
Building an employer-of-choice reputation
05 Nov 2023
Contributed by Lukas
In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd ...
Building Trust in the Age of ChatGPT
23 Oct 2023
Contributed by Lukas
Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully buildin...
The PR of Podcasts: maximise your content
01 Oct 2023
Contributed by Lukas
Podcasting is a public relations dream - when done well. This podcast about podcasts talks about the power of a quality podcast to help you build cre...
The PR Power of TikTok: using short-form video to achieve business goals
24 Sep 2023
Contributed by Lukas
Join us in this episode as we delve into the dynamic world of TikTok and its transformation from a teenage playground to a business tool. Insights fro...
5 Foundations for Building a Personal Brand
05 Sep 2023
Contributed by Lukas
As a business leader, you need to be purposeful in building your professional reputation. If you want to be respected by your staff, sought after for...