#53 How, And Why, To Rethink Your Target Market With Nathan Phillips

Welcome back to The Crushing It In Construction Podcast.Joining me for a chat this week is Nathan Phillips, Founder and Managing Director at Landscape Elements.Nathan really is a stand-up guy, bringing interesting insights, humour and passion to our chat - touching on his journey from a background in graphic design, starting up the business with a 'beaten up ute, a wheelbarrow and a dog' and navigating his way through the world of landscaping.Above all, Nathan tells us that we've got to do a job we love, find people you love to work with and deliver projects that you can be proud of, even if you find yourself deciding to cut out a chunk of your target market.Tune in to find out why!CONTACT DETAILSNathan PhillipsLinkedIn: https://www.linkedin.com/in/nathan-phillips-35350659 Website:  https://landscapeelements.com.au/Jordan SkinnerLinkedIn: https://www.linkedin.com/in/jordan-skinner-685439178/Website: https://moonshotmedia.com.au/Is your company attractive to potential employees? Take the scorecard: https://moonshotmedia.com.au/scorecard

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