Streaming the Past

"Streaming the Past" analyzes how Big Tech and streaming platforms monetize nostalgia as a core business strategy. The host explains that people seek out familiar media—dubbed "comfort content"—during uncertain times, citing research linking nostalgia to a boost in mood and reduced loneliness. We discuss how studios engage in "IP mining," which involves remaking and rebooting popular franchises across film, television, and gaming, as these strategies guarantee brand recognition and predictable engagement. Ultimately, today's episode argues that streaming algorithms are specifically engineered to recommend content we've already consumed because familiarity reduces user churn, resulting in a digital environment where the media we consume is essentially a "remix" of our own emotional history.

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