Smoking cigarettes is bad for you… unless you make it look as good as Joe Camel did! In the early 90s, images of this anthropomorphic bad boy, leather jacket, cig smoking camel were everywhere. Donning a range of costumes, from James Bond-esque tuxedo to recently divorced dad on a motorcycle, this ad campaign was a huge success. Funny thing is, kids love cartoons. Studies showed that the Joe Camel ads created a strong brand recognition with cigs and the cartoon in children. Was Big Tobacco trying to get kids to smoke? If you had to guess, it seems pretty obvious.
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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
10:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana