Unreasonable Hospitality with DJ Soults

In this episode of the Customers First Podcast, I chat with DJ Soults, the first certified Unreasonable Hospitality Coach. DJ reveals how businesses can elevate customer experiences by going above and beyond expectations. He shares his transformative approach that helps organizations turn ordinary customer interactions into extraordinary ones. Our conversation dives into practical strategies for both attracting new customers and delighting existing ones—a crucial element often overlooked. DJ reflects on his decade-long journey with Illuminated, a digital agency focused on creating meaningful client connections. He emphasizes that nurturing existing relationships can yield greater returns than always chasing new leads.  Central to our dialogue is the concept of Unreasonable Hospitality, popularized by Will Gadara. DJ distinguishes between service (the transactional aspect) and hospitality (the relational approach), highlighting how personalization can make clients feel truly valued. He illustrates his points with compelling stories, including insights from the renowned Eleven Madison Park restaurant on enhancing customer interactions.  We tackle common misconceptions about customer journey mapping and DJ provides practical advice for businesses to identify areas for improvement without breaking the bank. His empowering message underscores that a proactive mindset can lead to significant enhancements in customer satisfaction.  This episode is packed with actionable takeaways, inspiring business owners to create exceptional customer experiences that drive loyalty and growth. Tune in for a fresh perspective on making customer relationships truly remarkable!   DJ's Contact Information: Website: illuminatedagency.com LinkedIn: @djsoults   Tacey's Contact Information:  Website: www.taceyatkinson.com   All Social Media: @taceyatkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

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