Cut Through!
Episodes
A Christmas Carol for Communicators
23 Dec 2025
Contributed by Lukas
Christmas isn’t Christmas until you’ve listened to at least one version of Charles Dickens' A Christmas Carol.Here is my humble contribution to th...
What should Keir Starmer learn from Trump's communication?
16 Dec 2025
Contributed by Lukas
In my final months leading UK Government Communications, people often asked me whether Keir Starmer’s communication should be more like Donald Trump...
Lessons from Agent Garbo: the Spanish chicken farmer who tricked the Nazis
09 Dec 2025
Contributed by Lukas
An important skill for any communications leader is presenting ideas with confidence. Yet most of us feel nervous when doing so. Maybe we even have a ...
Ten behavioural science principles every communicator should know ranked
02 Dec 2025
Contributed by Lukas
The number one rule of great communications is: know your audience. Yet most communicators still design messages for how they wish people thought, not...
Why you don't see reality (and what this means for communicators)
25 Nov 2025
Contributed by Lukas
We like to think of ourselves as rational beings. Being "emotional" can even be a term of abuse, but the truth is human beings do not make decisions b...
How prepared are you for a crisis?
18 Nov 2025
Contributed by Lukas
How prepared are you for a crisis? I have led the communications response to plane crashes, terrorist attacks, bankruptcies, riots and wars. Yet every...
Five bad communications strategies
11 Nov 2025
Contributed by Lukas
In today's episode I reveal five common communication strategy mistakes to avoid:1. The everything, everywhere, all at once strategy.2. The self-justi...
Seven essential skills for modern communicators
06 Nov 2025
Contributed by Lukas
My new blog, Cut Through!, aims to define a new model for modern communications leadership. In other words, to identify the essential skills needed t...
Why I'm writing Cut Through!
04 Nov 2025
Contributed by Lukas
Hello and welcome to Cut Through! How to communicate with clarity in a noisy world.I’m Simon Baugh. I used to be the Chief Executive of UK Governmen...