The one where he goes from insight to action - Ken Peterson E82

What's on your mind? Let CX Passport know...🎤DO something with your Customer Experience in “The one where he goes from insight to action” with ken peterson of QuestionPro in CX Passport episode 82🎧 What’s in the episode?...👟Beyond the fluffernutter of CX theory to ACTION🔨No tool is perfect...but tools DO matter👩‍🔧How to enable the front line through insights📄What does a GOOD survey look like?🧮You don't need a statistician to know what customer's think🙄Longer surveys diminish the customer's trust that you'll do anything with it🥶Dream Travel - Utqiagvik: The northernmost city in North AmericaHosted by Rick Denton “I believe the best meals are served outside and require a passport”💭“It's amazing how often the longer the survey, the less likely [the company will] do anything with it.” - Ken Episode resources:Northernmost city in North America: Utqiagvik, Alaska, USALinkedIn: www.linkedin.com/in/kenpetersonGet in touch with Ken: questionpro.com/kenQuestionPro: questionpro.com

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