The One With The Neuroscience of Trust - Tim McCleary E223

What's on your mind? Let CX Passport know... What if you could measure trust in real time?Tim McCleary brings neuroscience, global experience design, and deep culture work into one unique conversation. As the founder of The Involvement Practice, Tim helps organizations move from slogans to action... building trust and performance from the inside out.In this episode, we talk about:His work with neuroscientist Paul Zak to measure trustThe global truth: people are peopleHow to localize culture without diluting itWhy great branding must match real experienceThe 3 S’s of memory-making: sight, sound, and scentHigh-trust cultures perform better. Tim shows us how to build them... and how to prove it.CHAPTERS 0:00 Meet Tim McCleary 1:32 Why communication is the throughline 4:54 The origin of Involvement Culture 8:57 Localizing global strategy 12:05 Brand, culture, and customer experience 16:21 When CX lost its way... and where it’s going 19:34 The experience economy and emotional design 22:58 First Class Lounge 28:08 Neuroscience and the measurement of trust 33:20 What to do with trust data 34:58 Where to find TimGuest Links: 🌐 The Involvement Practice: theinvolvementpractice.com 🧠 Be Human Project: theinvolvementpractice.com/be-humanIf you like CX Passport, I have 3 quick requests: ✅Subscribe to the CX Passport YouTube channel: youtube.com/@cxpassport ✅Join other “CX travelers” with the weekly CX Passport newsletter: cxpassport.kit.com/signup ✅Bring 🎙️🎬CX Passport Live to your event: www.cxpassportlive.comI'm Rick Denton and I believe the best meals are served outside and require a passport.

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