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CX Today

The Latest on Thoma Bravo Rolling Up Verint, Salesforce's Acquisition Streak, & More

28 Oct 2025

Description

CX Today's Charlie Mitchell hosts a panel discussing trending news from across the customer experience space.Five prominent CX analysts join the panel to run through each story. This month, those analysts include:Zeus Kerravala, Principal Analyst at ZK ResearchLiz Miller, VP & Principal Analyst at Constellation ResearchShelly Kramer, President & CEO at Kramer & CompanyJustin Robbins, Founder & Principal Analyst at Metric SherpaTim Banting, Head of Research & Business Intelligence at TechtelligenceDuring the discussion, they touch upon the following news stories:🤝 Thomas Bravo to Acquire Verint & Merge It with Calabrio 🤝Verint is set to be acquired by Thoma Bravo in a deal that values the tech provider at $2BN, including debt. Once the deal goes through, Verint will merge with Calabrio. This could have significant industry consequences. Our analysts share their hot takes.   🕊️ Salesforce to Snap Up Bluebirds, Waii, & Regrello 🕊️Salesforce, which recently made three acquisitions in three weeks. These include:Bluebirds -  A presales prospecting platform provider.Waii - A  natural language-to-SQL platform provider.Regrello - An AI-powered collaboration system for supply chain and operations.But what's with all the spending, and which acquisition stands out? Our analysts share their thoughts. 🧑 A Proposed New Bill Aims to Mandate Human Customer Service 🧑A proposed new bipartisan bill aims to require contact center agents to immediately disclose their location and/or whether they’re AI. It's called the "Keep Call Centers in America Act of 2025". Our analysts break it down.

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