Ep 22: Creating Change: Embracing Customer-Centric Transformation

In this forward-thinking episode of CXD, Oliver King tackles the challenge many organisations face when shifting from a product-based to a customer-centred focus. As we navigate the complexities of service design and customer experience, Oliver emphasises the necessity of this profound shift to maintain relevance and competitiveness. Discover the signs that indicate a need for change, the consequences of resisting transformation, and the immense benefits of successful change management. Oliver shares insights from Engine’s 'Customer Driven Transformation' on implementing strategies that effectively guide organisations through this change by realigning with customer values. Listen in as CXD unpacks the power of a compelling vision to steer organisational change, the innovative 'Think Like a Designer' mindset and the crucial conditions for effective transformation.  Join us for this episode to gain actionable strategies that ensure your services are customer-focused and your organisation is poised for continual innovation and growth. For more resources and to dive deeper into the strategies discussed, click on the links below. https://www.amazon.co.uk/Customer-Driven-Transformation-Design-led-Companies-Services/dp/0749483016/ref=sr_1_1?crid=1HZIUJS631TSL&keywords=customer+driven+transformation&qid=1706172684&sprefix=customer+driven+transformation%2Caps%2C65&sr=8-1 https://link.edgepilot.com/s/61715c9c/LiWVQLmcCUy3gsx90GNEGA?u=https://engineservicedesign.com/%23customer-driven-design

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