Ep 24: Exploring the As-Is Journey Map: A Foundation for Exceptional Experiences

Dive into the art of journey mapping with CXD, the podcast from Engine Service Design. This episode focuses on the As-Is Journey Map, a pivotal tool in designing services and experiences that resonate deeply with users. Journey mapping reveals the current state of user interactions, pinpointing pain points and moments of delight to inform future enhancements. By exploring the sequence of user steps and interactions, we uncover insights that drive empathetic, customer-centered design. Join us to learn how to craft these maps using a blend of research, technology, and collaborative insights, setting the stage for transformative service design. Discover the power of journey mapping to align teams, drive innovation, and deliver remarkable experiences that customers love.

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