Ep32: The Impact of Consumer Endings

In episode 32, Oliver King is joined by Joe Macleod, Head of Endineering to discuss the importance of designing consumer endings. Many businesses overlook the end of the customer journey, which results in missed opportunities and negative impacts on brand equity. In this episode, Joe emphasizes the benefits of designing better endings for both consumers and brands, including increased consumer engagement and loyalty, as well as alignment with sustainability goals. Tune in to hear the negative consequences of ignoring endings and the need for businesses to design better off-boarding experiences. Joe shares two key tools for designing endings for businesses to create meaningful and satisfying closure for their customers. Discover more about andend.  You can buy Ends and Endineering via the links below.  Ends. Ends. ebook - 25% off discount code: EB55V Endineering Endineering ebook - 25% off discount code: RN25W To discover more about the Endineering course, click here.  25% off discount code: 25offendscohort Connect with Joe Macleod. Chapters: 00:57: Joe's Journey from UX Design to Designing Sustainable Experiences 03:16: Neglected Endings in Financial Services and Healthcare 08:02: Designing Better Endings for Increased Consumer Engagement 11:40: Aligning Endings with Sustainability Goals  18:40: Successful Examples of Designing Better Endings 20:27: How Businesses can Begin Designing Better Endings 21:56: The Impact of Transaction Models on Endings 32:17: The Negative Consequences of Ignoring Endings 36:15: Designing Better Off-boarding Experiences 37:07: Tools for Designing Endings: Types and Phases  

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