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CXD: Customer Experience Design

Ep47: What retail can learn from the five-star lobby (pt.2)

06 Aug 2025

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How do you transform a retail space into a destination that resonates emotionally with every visitor?In this episode, Oliver King continues his conversation with Marco Nijhof, a visionary hotelier and retail executive. Together, they explore the actionable steps brands can take to rehearse emotion, build enchanted teams, and ensure their brand's soul is future-proof. Tune in to discover how to create unforgettable guest experiences that turn your store into a must-visit destination.Connect with Marco - https://www.linkedin.com/in/marco-p-nijhof-a2b22413/Chapters: 00:00 - The Art of Luxury Experience Design00:49 - Multi-Sensory Retail Environments02:56 - Understanding Customer Journey Mapping07:07 - Emotional Connections in Retail11:11 - Rehearsing Emotion in Retail17:53 - Empowering Teams for Exceptional Service23:05 - The Cost of Inaction in Retail25:56 - Balancing Heritage and Innovation31:33 - The Future of Retail Leadership

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