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CXOTalk

Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

01 Oct 2017

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How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should a company do? Tas shares practical advice for personalization, insights, design, tech and speed.

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