Salesforce in Focus: The Analyst Perspective

Salesforce is one of the most important SaaS leaders in the digital economy. What makes this company significant and can it sustain that leadership position? We talk with three top industry analysts to get the inside story on Salesforce.com.In addition to being the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, Paul Greenberg is President of The 56 Group, LLC, an enterprise applications consulting services firm, focused on CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training venture composed of a number of CRM luminaries. Liz Herbert is Vice President and Principal Analyst at Forrester Research. Research Director at the 451 Group, Sheryl Kingstone focuses on improving the customer experience across all interaction channels for customer acquisition and loyalty.

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