D2C Diaries

Frankie Thorogood on Turning £100 on Alibaba into an 8 - Figure brand

04 Jun 2025

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What do snoods, Amazon, and Sunday League football have in common?They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit.In this episode, Frankie breaks down how he built not one, but THREE brands from the ground up, including Pott’d, now an 8-figure business. We dive into what most founders get wrong about scaling, the power of Amazon, how to build a brand around your life (not the other way around), and why most “marketing advice” online is complete noise.This one’s packed with brutal honesty, underrated strategies, and founder-first perspective you won’t hear anywhere else.If you’re building in the trenches, listen to this before your next product launch.00:00 The Snood Guy08:45 The First Big Brand: TCA13:42 Starting Pott’d20: 28 Amazon vs DTC22:45 Pott’d Growth: Hitting 8 Figures24:10 Delegation, Hiring & Letting Go34:50 Great Products First37:20 Cutting Through The Noise39:33 Perfection Kills Progress42:00 The future of Pott'd44:15 The Product Development Advantage46:30 Building a Community49:25 Exit goals + Becoming a Household Name51:30 Ecom PredicitonsFollow Frankie:www.linkedin.com/in/frankiethorogood/https://www.instagram.com/theurbanartist/https://www.instagram.com/frankiethorogood/https://www.frankie.co.uk/Follow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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D2C Diaries

Frankie Thorogood on Turning £100 on Alibaba into an 8 - Figure brand

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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