How Batch LDN Turned a Shop Break-In into a Viral Billboard Campaign

In this episode, we sit down with Sam Matanle, co-founder of Batch LDN, the made-to-order menswear brand disrupting fashion’s broken model. Sam breaks down how Batch scaled 2.2x YoY, with 75% of revenue from one physical store and zero reliance on paid media or held stock.We cover:1. Why fast fashion is financially broken and what works instead2. The decision to bet big on retail instead of performance marketing3. What happened when their Covent Garden store got robbed at 5am4. Why 70% of fittings convert and 25% of customers repurchase within a year5. How Batch London is rewiring the buying journey and turning a suit into a lifestyleThis one’s packed with founder truths, sustainable growth insights, and proof that product + experience OVER flashy funnels.00:00 Background + early years07:00 Starting Batch LDN with co-founder13:55 Early product development18:00 Why fast fashion is broken23:19 Managing customer expectations27:01 Post-purchase journey, behind-the-scenes content28:40 Maintaining focus on made-to-order model31:00 Acquisition drivers + retail strategy34:10 Events strategy + brand community42:50 Website traffic down but revenue up45:22 Content strategy (organic storytelling)48:50 Store break-in + how they turned it into a viral campaign55:20 Hardest part of running a business + burnout59:50 Using journaling and tracking burnout signalsFollow Sam:https://www.linkedin.com/in/sam-matanle/https://www.instagram.com/samuelmatanle/Follow By Batch LDNhttps://www.instagram.com/batch.ldn/https://www.tiktok.com/@batch.ldnFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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