How Glow For It Engineered a 6-Figure TikTok Live

D2C Diaries is proudly sponsored by Triple Whale.Triple Whale is our north star when it comes to data-driven decisions. Whether you're just starting out or running a 9-figure brand, this is the tool that will help you and your team see around corners and move faster.Visit www.triplewhale.com/d2cdiaries to learn more.What does it really take to build a 6-figure TikTok Live? In this episode, we're joined by Daisy, founder of Glow For It, a brand that’s become one of the biggest breakout successes on TikTok Shop.Daisy breaks down the exact strategy behind their record-breaking 6-figure live stream, how she built a cult-like community from a personal story, and why TikTok isn’t just a social platform, it’s a full-blown sales engine. From raw founder realities to structured launch playbooks, we go deep on everything from affiliate creators, to why TikTok Live is still one of the most underused channels in DTC.If you’re a founder, marketer, or creator looking to unlock scale on TikTok, this is the blueprint you’ve been waiting for.We cover:- The behind-the-scenes of Glow For It’s 6-figure live stream- Turning personal pain into brand purpose (and loyal customers)- TikTok Shop affiliate strategies that actually drive volume- How Daisy went from packing orders in her mum’s kitchen to landing in Boots- Launch tactics: teasing, timing, and flooding the algorithmThis is one of the most actionable TikTok deep dives we’ve ever recorded.00:00 Daisy’s Backstory08:35 Spotting the Market Gap10:01 Laying the Early Brand Foundations13:16 The Viral Video That Changed Everything14:33 Getting Over Fear18:50 Advice For Founders 21:10 Transitioning From Founder-led to Team-led Brand Presence22:46 Treating TikTok as a Primary Sales Channel26:47 Launch Playbook on TikTok32:49 Deep Dive into the 12-hour Live that did 6-Figures42:58  What’s next: retail growth, US expansion, and new hero SKUs46:56 Daisy’s TikTok predictions for the next 12–24 monthsFollow Glow For It on SocialsTikTok: https://www.tiktok.com/@glowforitshop Instagram: https://www.instagram.com/glowforitshop/Follow Daisy:LinkedIn: https://www.linkedin.com/in/daisy-kelly-ba2085231Instagram: https://www.instagram.com/daisymaykelly_/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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