How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years

Mark Rushmore didn’t just co-found one of the most disruptive brands in oral care,  he’s engineered a masterclass in sustainable DTC growth.In this episode, we unpack the wild journey from managing Pringles at P&G to building SURI, the electric toothbrush brand doing £24M+ in just over two years. Mark shares how a list of life goals, a chance meeting on a speedboat, and a bet on sustainability turned into a category-defining business.Expect no fluff, just real stories and battle-tested strategies:1. The product-market gap no one saw in oral care2. Building a brand on performance, design, and sustainability3. The creative formula behind SURI’s 2x ROAS ads4. His PR, SEO & Listicle Strategy5. How to break into the US market and get featured on Good Morning America6. Lessons from scaling fast without burning out (or your team)Whether you’re scaling a DTC brand or thinking about your next move, this is the blueprint for building something with staying power — and impact.Follow Mark on socials:Linkedn: https://www.linkedin.com/in/mark-rushmore-b1240a19/https://www.trysuri.com/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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