D2C Diaries

How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK

09 Apr 2025

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D2C Diaries is proudly sponsored by Foreplay.Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business.Get 20% off FOR LIFE with code “D2CDIARIES” at Foreplay here https://shorturl.at/LEzzZ------------------------------------------------------------------------------------------------------------------------------------------------------------Find out how to maximise the value of your ecom brand here from the Fortia Summit: https://www.youtube.com/watch?v=dWAb34d_gp0Theta Group – thetaclv.comFortia Group – thefortiagroup.comIn this episode of D2C Diaries, we break down how the most ambitious US DTC brands are using AI tools, first-party data, and creative strategy to unlock scale, and why many UK brands are falling behind.Fresh from a 3-month stint in New York, Joe Marston (co-founder of Soar With Us and For You Advertising) joins Loukas and Olly to share insights from inside the US market, ShopTalk conference takeaways, and the new AI stack reshaping growth marketing.They cover:→ AI & Creative Strategy: How tools like Foreplay, Grok (XAI), and ChatGPT are changing research and ideation and the power of prompt engineering in performance creative.→ US vs UK Growth Mindset: The “investment vs cost” mindset that fuels American ambition and why networking, deal sizes, and brand positioning are radically different in the US. Also Joe highlights what UK founders can learn from the way US brands own first-party data to increase your valuation.→ Future Trends: Why every service business needs to think like a software company, what Apple, Meta, and X are really building with their AI plays and the rise of AI agents and what’s next after creative automation.Hit follow and subscribe to D2C Diaries for unfiltered conversations, cutting-edge growth strategies, and real talk from the frontlines of ecom.New episodes every week.------------------------------------------------------------------------------------------------------------------------------------------------------------Follow Joe on socials:Linkedn: https://www.linkedin.com/in/joe-marston/Twitter: https://x.com/JoeJMarstonFollow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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D2C Diaries

How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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