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D2C Diaries

How Zach Murray Scaled Foreplay to 10,000+ Users

20 Mar 2025

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🚀 YOUTUBE GIVEAWAY ALERT 🚀Head to Youtube and subscribe to our channel. Comment “swipe file” on the video to get exclusive access to:✅ Zach’s Ultimate Foreplay Board: A curated collection of ad creatives that inspire him.✅ Soar & Hambi’s Best Performers: Our top-winning ads from the past few months.Don’t miss out, drop “swipe file” in the comments and we’ll send it your way!------------------------------------------------------------------------------------------------------------------------------------------------------------In this episode of D2C Diaries, we sit down with Zach Murray, founder of Foreplay, to break down how he scaled Foreplay from a side project into a creative SaaS powerhouse used by 10,000+ brands.Foreplay was built on one simple idea: most brands already have a winning ad, they just don’t realise it. Instead of constantly chasing new creative, the smartest brands double down on what’s working and iterate aggressively.What we cover:➡️ How Zach scaled Foreplay from idea to 10,000+ users➡️ Why most brands fail at creative iteration➡️ The secret to scaling ad spend without killing ROAS➡️ AI’s role in ad creative (and why it’s not replacing humans yet)➡️ Zach’s mindset & long-term goal-setting strategyThis episode is a must-listen for anyone running paid social in 2025.------------------------------------------------------------------------------------------------------------------------------------------------------------D2C Diaries is proudly sponsored by Foreplay.Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business.Get 20% off FOR LIFE with code “D2CDIARIES” at Foreplay here https://shorturl.at/LEzzZ

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