Reinventing Creative Strategy with AI: Alex Cooper

Creative strategy is evolving, fast. And Alex Cooper is one of the sharpest minds pushing the industry forward.In this episode, we dig into the intersection of AI and creativity: how brands can scale content that actually converts, why performance-first storytelling matters now more than ever, and what the strategist’s role really looks like in 2025.Alex shares:- How AI is changing the business model of creative agencies- How AI is already reshaping the creative strategists role- What it takes to scale content in 2025 with AI- Why Alex believes "briefing will be the most valuable skill in the next 12 months"- Why agencies that don’t build internal IP will lose to ones that do- And why the next wave of winning agencies will look nothing like the old onesWhether you're deep in the weeds of performance creative or rethinking your workflow post-ChatGPT, this conversation is a roadmap for the next chapter of creative strategy.0:00 Who is Alex Cooper? His positioning in AI + creative strategy3:12 Meta + TikTok creative formats working now 8:00 Why video gen is worth investing in + use cases14:45 Ugly ads with AI19:15 Longform ads20:30 Unaware + problem aware ads27:07 Why best practices often don’t apply29:17 Other timeless tactics32:15 Formats that are declining35:00  High prod vs low prod37:20 Why many creative problems are research problems43:00 Training creative strategy teams + internal ops47:00 Studying the TikTok organic feed48:45 Incentivise framework for teams50:35 Hardest skill to train for creative strategists57:20 Alex’s favourite AI use cases1:04:45 Tools to enhance workflow1:08:00 The role of creative strategists in 12-24 months1:10:25 AI creative vs authenticity 1:13:20 The future of creative agenciesFollow Alex on socials:Twitter: https://x.com/alexgoughcooperYoutube: https://www.youtube.com/@UC_M813lRmlnrqHDs5COWRGA Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

There are no comments yet.

Please log in to write the first comment.